#Vip token code
For example, to boost ticket sales, NFT Paris conference planners added a discount offer code to tokens held by members across more than 85 NFT communities, including Robotos, NFT Factory, Rug Radio, CyberBrokers, Worldwide Webb Land, A0K1VERSE and Humankind. Adding value to a member token can incentivize a certain use or outcome. Tokenizing membership among fans, or even among customer bases, might also give loyalty programs superpowers. SEE ALSO: Web3 Demystified - a VIP+ Special Report Likewise, tokens created “off-chain” - meaning without being transacted and recorded on a blockchain - can remove this friction layer. While NFTs can add friction by requiring users to have a crypto wallet like MetaMask to acquire and store them, the basic principle is the same. Meanwhile, without such tokens, fans would conceivably need to create a new login to a fan club site each time, and all partners would need to integrate to verify membership. The power of any token is its ability to be universally accepted by anyone without having to create an integration. While this could be done now without the use of Web3, universal tokens would serve to substantially reduce friction in the process for both fans and stakeholders. For example, the band Avenged Sevenfold tokenized its fan base via NFTs. Membership tokens could also be issued for entry to fan clubs, communities, unique digital experiences, discounts or rewards provided by partners - or even channels for direct access to stars.
Tokens can enable any number and type of what’s commonly referred to as “token-gated” digital experiences, meaning consumers present their token to unlock something of value. Tokenized fan credentials would not only be able to prove someone’s status as a fan but potentially allow them to receive additional value for being one. This also means brand partnerships could be spun up easily, without building integrations. Once a fan has a verified credential, it can act as a trusted, universal identifier, acceptable online by various stakeholders’ ticket marketplaces, venues or brand partners.
#Vip token verification
Then fans signs into their social accounts via the verification service, which checks that they meet the criteria before issuing the credential that allows them to purchase a ticket early. In a Web3 scenario, fans would create their own universally accepted personal credentials by verifying personal information, such as social media profiles, through a Web3 service like Smart Layer or Disco to ensure they meet certain identifying or engagement criteria before issuing the credential.įor example, to get early access to tickets to an event, a vendor’s criteria could ask fans to prove prior engagement with a performer, such as having listened to an artist on Spotify or followed them on social media. Verifying tickets through Web3 services and blockchain-based transaction tracking can help to mitigate this problem by issuing ticket purchasers verified credentials to prove they’re real buyers, not bots. In a modern-day form of scalping, bots often buy up tickets then sell them on secondary marketplaces at a markup. Web3 tokens offer novel ways to verify and reward fans - and in turn build robust, highly engaged fan communities and loyalty or incentive programs.īots remain a big problem facing online ticket marketplaces.
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